Google ADs Heat Map

Interesting information on Ad placements

The following links are useful

Google Links

• General Placements
  
• Forum Placements
  
• Blog Placements
  

Others

• Heat Map Revisited at Vaughns
  
• Eye Tools View

Useful Marketing Sites

Useful Internet Marketing Information Sites

Signing up for their newsletters are worth it

• Read Write Web
• Ad Age
• Silicon Alley
• I Media Connection
• E-Marketer

Others

• Biz Report
• SiteProNews

YouTube: You Created the Content, Now Sell the Ads

Google, Looking to Monetize Video Site, Is Letting Content Producers Sell Advertising on Their Branded Channels

 

Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads.

Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

Javascript event handling

http://mislav.caboo.se/js/handling-events-on-elements/

feed://feeds.feedburner.com/mislav/js

feed://www.advancescripts.com/rss/786.html

http://cssglobe.com/post/1539/css-dos-and-donts-part-1-css-selecting

http://cssglobe.com/post/1539/css-dos-and-donts-part-1-css-selecting

http://mislav.caboo.se/js/

Mysql TIps

Multiple inserts

http://www.petefreitag.com/item/379.cfm

Insert Delayed

http://www.petefreitag.com/item/430.cfm

Optimisation tips

http://www.petefreitag.com/item/613.cfm

More tips

http://www.petefreitag.com/item/455.cfm - Cheat sheets

http://www.petefreitag.com/item/505.cfm - Apache Security

Copyright Issues

Every now and then someone is going to steal your content. What are you going to do?

Here are some useful links into the problem 

http://lorelle.wordpress.com/2006/04/10/what-do-you-do-when-someone-steals-your-content/

http://lorelle.wordpress.com/2006/04/11/finding-stolen-content-and-copyright-infringements/

http://www.cs.cmu.edu/~dst/Terrorism/form-letter.html

http://diveintomark.org/archives/2003/05/01/my_first_ceaseanddesist_letter

http://www.webtechniques.com/archives/2001/05/legal/

http://www.webmastertechniques.com/Insight/cease.html

SSL on Apache2

Here is guide and information on setting up SSL on Apache 2. The articles are very informative.

http://www.securityfocus.com/infocus/1818
http://www.securityfocus.com/infocus/1820
http://www.securityfocus.com/infocus/1823

No to Google Ad Manager?

A few days ago, Google launched an Ad Manager for free. This came a few days after the deal to acquire DoubleClick, the largest display Ad Network on the Web.

Here are my reasons for not liking this move.

1. Google already has Adwords, Adsense(we love), Analytics, Base and Gmail( you now have to have a Gmail account)
2. With all of the above, Google already knows enough about you.
3. With the Ad Manager with its reporting capacity Google will now know your CPM rates and how other ads perform on your site, does Google need to know your CPM rates.

Will this infomation drive down your revenue or up?

There was an interesting post on the Open X blog.
http://blog.openx.org/03/why-should-ad-serving-be-open/

n.b. This Blogging Platform is also owned by Google

Google Adsense Terms and Conditions updated

Google has updated its terms and conditions.

New Products and Services
1. Changes are coming to products and services Google officers. Here is an interesting line, "anticipating, for example, that future products may be priced, paid, or managed differently than current ones."

2. Publishers will have up the 3 months, i.e. by May 25, 2008 to agree to the new terms and conditions.

Privacy

3. Publishers will have to be transparent. Publishers will have to post and abide by a privacy policy. So if you do not have a privacy policy on your site, you need to post one.

You need to notify your users/visitors that data is being collected with the use of cookies and or web beacons to facilitate the ad serving process.

There are many other changes so it is time get reading.

Simple but Effective - US $10 million a year

Here is a guy that has proved that simple is often very effective. His simply designed site, graphically that is, earns close to US $10 million, mostly if not all from Google Adsense

"Mr. Frind built the Plenty of Fish Web site in 2003 as nothing more than an exercise to help teach himself a new programming language, ASP.NET. The site first became popular among English-speaking Canadians. Popularity among online daters in many United States cities followed more recently, and with minimal spending on advertising the site. According to data from comScore Media Metrix for November 2007, Plenty of Fish had 1.4 million unique visitors in the United States. In December, Mr. Frind said, the site served up 1.2 billion page views, and page views have soared 20 percent since Dec. 26." - From the NY Times article.

NY Times Article

Wall Street Article

Monetise RSS Feeds

Useful Blogs

http://www.doshdosh.com/monetize-rss-feed-advertising/
http://www.scottgatz.com/blog/2005/11/17/monetizing-your-rss-feed/
http://www.demc.com/marketing/article_167.shtml

Networks

http://www.feedburner.com/
http://www.text-link-ads.com/
http://www.pheedo.com/
http://publisher.yahoo.com/
http://kanoodle.com/
http://www.mediafed.com/rss_reader.html
http://www.adgenta.com/
http://www.thankyoupages.com/publishers/rss.mpl
http://www.bidvertiser.com

www.emarketer.com
http://www.masternewmedia.org/podcast_directory/
http://www.masternewmedia.org/rss